This is a simple summary of how the company will be positioned in the market and the major areas we will compete on, based on the strategic pillars . Positioning may change as our (knowledge of the) product, customers, and market evolve.
Are we creating a new category or disrupting an existing one?
Disrupting an existing one: the web3-isation of distributed code collaboration
These are fundamental for delivering on our mission, and FOCUS our daily work. Each pillar is ultimately connected to features/feature areas in our product.
Clear defined group of people who we are selling the product to. There may be other audience types who we don't directly sell to.
Brand Benefits Model (learner hub)